If you are like me and had never heard of this trending song or the fact there was a challenge that went viral, then you are not alone
I was killing time online as we all do sometimes, when I saw a video on Instagram of Blac Chyna (reality star popular for having a baby for another celebrity ...don’t ask) doing this challenge.
It struck me that I had heard the song before …and this set off a long change of events with me spending a lot of time trying to listen to the song in this 2-minute video and then googling portions of what I heard to figure out the name of the song. I finally find it thanks to google and you tube, which I’m told are now one and the same?
Now, let’s not get it wrong - I have a very demanding job and I am really busy despite what it seems.
So back to Juju on The Beat…
This is one catchy song, though the words seemed totally pointless to me at the time. I could not for the life of me understand what they meant. I went searching again to find the writers of the song and try to get a handle on the ‘message’. Point was, juju on the beat had become juju on my mind and it wasn’t ready to leave in a hurry.
Research over, and I have my take on my small obsession: These wonderful 15-year old boys described something along the lines of how juju means it’s cool. On the beat means ‘repetitive’, so in other words, they were cool boys who had come to stay!
Talk about being lost in translation! How could anyone from my part of the world and in my generation, have known that?!
Where we come from, Juju is either a style of music or African witchcraft! To say you have juju on the beat may mean you are listening to an African record continuously or you are an on-duty witch or wizard. And no there is no good variety of witches or wizards in Africa.
The generational gap
I am curious as to how parenting children who understand the word juju to mean cool will be for a parent who sees it as witchcraft. Thankfully my kids are still too young to be independently exposed to popular culture and music (I hope). I still try to control the type and amount of popular music they listen to.
Back to the matter - with this song I will try to review the world of popular culture and what it means to be popular as a 30 something year old woman.
It took me a while to research what the song meant because I could not keep singing a song I could not understand. Furthermore, my husband had begun giving me ‘side eye’ every time I burst spontaneously into song or demonstrated the steps to the chorus.
Do your dance, do your dance ……
Yes, yes, I learnt it! And I danced with all the vigor I could muster, fully convinced I was burning 500+ calories and maybe a few more by adding the contorted facial expressions. I practiced continuously in front of the mirror. In my defense, anything worth doing is worth doing well. Don’t go half out on something. Go all out.
I find that sometimes popular culture may make no sense. People just throw something up and others catch on. We just go along because everyone is doing it, singing it, wearing it, or becoming IT.
The question is, why? Why am I doing it too?
As a professional woman, I need to take the time and define my own reality. Take time to define and then research my own Nirvana and how to get there. Is there, and will there always be the crowd effect in our decisions? Is social media content nicer the more the number of views or likes or engagement?
Maybe. Certainly, the more viral the content, the nicer we expect it to be. And then there’s peer pressure? Who wants to be the stale mum who still thinks dabbing has anything to do with open wounds and cotton wool!
Most of all though, there’s life and what we make of it. Trends on social media are to be enjoyed. But enjoyed in your own way - put your own spin on it. Be you. Don’t conform. So, I might not do the juju on the beat moves at work on a Monday morning, but I’ll certainly burst a move at home with my wonderful back up dancers.
Lagos could be a tough gig without the laughs so why not laugh when you can.
Finally: When to draw the (trend) line
For a long time, it seemed the entire population of black women around the world would go natural. Take out all chemical additives to haircare, and just let things grow (or not grow) as nature intended.
Some of the results were terrible – people who didn’t have the right shape of head did it, people who clearly needed additives and wigs and special care did it, and people who frankly looked more beautiful with treated hair did it.
And the ruse of saving money by going natural was exactly that – a ruse.
So not for everybody. At all, trend or no trend. And I will share my person journey into ‘au naturale’ land soon. So please stay tuned.